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I have the same placeholder image uploaded for all four options: base, small, swatch, and thumbnail. The placeholder is showing fine for the thumbnail on the category page, but when I click on one to go to the product details page it shows default magento placeholder instead of the custom one I have uploaded.

Any clue as to what could have caused this? I have already tried both clearing the cache and running setup:static-content:deploy.

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  • In the system > cache management in the bottom you should be able to clear cache of product images. Have you tried this?
    – camdixon
    Commented Nov 1, 2016 at 21:27

2 Answers 2

Reset to default
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One simple solution is overwrite the base placeholder images themselves in our theme. So create this folder path:

app/design/frontend/[VENDOR]/[THEME]/Magento_Catalog/web/images/product/placeholder

Then in the placeholder folder you need to upload:

image.jpg
small_image.jpg
thumbnail.jpg
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It is a core issue. You can read about it, and also fix it from the official Magento2 GitHub:

MAGETWO-53036: [GITHUB] Base image placeholder issue #4549

https://github.com/magento/magento2/commit/b065cd3e7201c1f7b0b45efe29020662d15ad9f1

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