Its possible to apply a coupon, in to the first purchase for new customers?
i don't know where is the option to apply coupon the first purchase.
Its possible? or i need some extension?
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This can be possible approach, create a customer group, assign the group as a default so the group will be assigned to new customers. Then select a shopping cart price rule by selecting customer group,you have created.
Follow the below steps.
System menu > Configuration > Customer Configuration button in the Customers section on the left > Create New Account Options panel on the right > Default Group drop-down menu. Select the group that you want from the drop-down menu and click on the Save Config button.
Create Shopping Cart Price Rule for the customer group you have created.
One more possibility reference