So I have somethings I am wondering about using the multi-store capabilities of Magento. So we just got Magento CE 1.8 setup for my company's main brand. It is running great and we are loving it. Now, the marketing department is working on getting another brand launched. It will have it's own website and visual style. We want to have the store portion of that site run on Magento as well. I think we should give the multi-store option a try, but some of my colleagues feel that this is out of the question. They are worried that modules we have purchased will either not work with multiple stores and/or that we will have conflicts.
What I am wondering is, what do we need to be aware of for using multi-store? Can it host a second store that has it's own unique theme and style, and that is on it's own domain? Will I have to worry about modules breaking on the second (or both) sites? Are there things that I should know or check for that I have not even thought about?
I would really like to give this a try on our store, but frankly I would need to convince my colleagues it would work. I want to jump on it and have a multi-store setup on one of our dev servers, but I want to be sure I do that properly as if it doesn't work there, then my idea will be axed.