I found Rajeev K Tomy's answer to this stackexchange question (Add Cross sell block on product page) very helpful to add a cross-sell block to my product page.
After implementing the solution, however, the cross-sell products on my product page do not load their thumbnail image, title, or price correctly. Instead, the magento placeholder thumbnail loads, the title is absent, and the price displays $0.00.
Interestingly, clicking on the thumbnail redirects to the proper cross-sell product page and the add-to-cart button also preserves functionality. Furthermore, if I add the original product to the cart, my shopping cart's cross-sell block displays with the proper images,titles, and prices.
Tracking the problem down to crossell.phtml:
Why does some of the php (such as the following from crossell.phtml) not work when it is applied to the product page?
<img src="<?php echo $this->helper('catalog/image')->init($_item, 'thumbnail')->resize(210); ?>" </img>
<h3 class="product-name"><a href="<?php echo $_item->getProductUrl() ?>"><?php echo $this->escapeHtml($_item->getName()) ?></a></h3>
<?php echo $this->getPriceHtml($_item, true) ?>
Any ideas how to resolve this problem?