I have added Offer section in menu items. I treated Offer has one of the category and added 2 sub section i.e 1) 100 and 2) 50 percent offer.
Now I want to add link for sub section 100 and 50 percent
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1) Create a static block for your sub category from Cms->Static Blocks
2) Open your sub category from Catalog->Manage Category.
3) Under Display Setting change Display Mode to Static block only.
4) From CMS Block select your created block.
Hope this helps you.