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How do I specify what image is displayed on social media, like Facebook, for my home page if someone posts my home page URL on there?

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Go through below links, they might help you out.

Basically you need to implement the OG tags on your page.

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Overwrite the theme's default head layout.xml with the OG:image facebook properties that it parses for the images it displays.

Very similar question, and your answer is here:

https://stackoverflow.com/questions/12109912/how-to-add-facebook-ogmeta-tags-in-layout-xml-in-magento

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