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I want to apply a percentage special price to a group of products(list of SKUs) without manually going through each of one of them. Is there a way to this in backend or programmatically in magento ?

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you could add those products to a category, then create a Catalog Price Rule and in the Conditions tab, set the Category to the category you just created. enter image description here

Then in Actions you supply discount amount By Percentage of Original Price enter image description here

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  • what's does priority in rule information means ? because it's set to 0 and after clearing the cache i don't see the rule applied on products of that category.
    – mockingbid
    Mar 23, 2016 at 12:19
  • you might need to reindex. if you have other rules that affect price, you might want to set Stop Further Rules Processing to Yes, see if that helps
    – Robin
    Mar 24, 2016 at 13:50

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