Try <reference name="content">
.
<reference name="root">
is the entire page which is typically made up of the following:
<reference name="head">
between the <head>
html tags, used for adding js, css, meta
<reference name="header">
top of the page, in the <body>
tags.
<reference name="content">
all blocks added directly under content gets rendered in main body
<reference name="left">
/ <reference name="right">
all blocks added directly under left/right gets rendered in sidebar
<reference name="footer">
bottom of the page, in the <body>
tags.
Here's a really comprehensive breakdown of blocks and layouts that i put together during my Magento certification studies...
Blocks
Describe the programmatic structure of blocks
http://www.danielnavarroymas.com/magento-certification-rendering-blocks-part-1/
Describe the relationship between templates and blocks
http://www.danielnavarroymas.com/magento-certification-rendering-blocks-part-2/
Describe the stages in the lifecycle of a block
http://www.danielnavarroymas.com/magento-certification-rendering-blocks-part-3/
Describe events fired in blocks
http://www.danielnavarroymas.com/magento-certification-rendering-blocks-part-4/
Identify different types of blocks
http://www.danielnavarroymas.com/magento-certification-rendering-blocks-part-5/
Describe block instantiation
http://www.danielnavarroymas.com/magento-certification-rendering-blocks-part-6/
Explain different mechanisms for disabling block output
http://www.danielnavarroymas.com/magento-certification-rendering-blocks-part-7/
Describe how a typical block is rendered
(Covered in above article: part 7)
Design layout, XML schema, and CMS content directives
Describe the elements of Magento's layout XML schema, including the major layout directives
http://www.danielnavarroymas.com/magento-certification-describe-directives-of-magento-layout-xml/
Register layout XML files
http://www.danielnavarroymas.com/magento-certification-register-layout-xml-files/
Create and add code to pages
http://www.danielnavarroymas.com/magento-certification-create-and-add-code-to-pages/
Explain how variables can be passed to block instances via layout XML
http://www.danielnavarroymas.com/magento-certification-explain-how-variables-can-be-passed-to-block-instances-via-layout-xml/
Describe various ways to add and customize javascript to specific request scopes
http://www.danielnavarroymas.com/magento-certification-describe-various-ways-to-add-and-customize-javascript-to-specific-request-scopes/