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The "hidden price" is to get around MAP (Minimum Advertised Price) policies, specifically with companies that enforce them - Bose, Apple, Monster, Beats Audio, etc.

From Wikipedia on MAP policies:

Minimum advertised price or MAP (also known as resale price maintenance, or RPM) is the practice of a manufacturer providing marketing funds to a retailer contingent on the retailer advertising an end customer price at or above a specified level. Such agreements can be illegal in some countries when members and terms in the agreement match predefined legal criteria.

For Magento - this is available natively in Magento Go:

http://www.magentocommerce.com/knowledge-base/entry/minimum-advertised-price/

Aheadworks has a Magento Connect module for this:

http://ecommerce.aheadworks.com/magento-extensions/minimum-advertised-price.html

Edit:

Magento Enterprise Edition has built-in MAP support:

In product detail admin:

enter image description here

In configuration settings System > Config > Sales:

enter image description here

Thanks to @davidalger for pointing this out.

The "hidden price" is to get around MAP (Minimum Advertised Price) policies, specifically with companies that enforce them - Bose, Apple, Monster, Beats Audio, etc.

From Wikipedia on MAP policies:

Minimum advertised price or MAP (also known as resale price maintenance, or RPM) is the practice of a manufacturer providing marketing funds to a retailer contingent on the retailer advertising an end customer price at or above a specified level. Such agreements can be illegal in some countries when members and terms in the agreement match predefined legal criteria.

For Magento - this is available natively in Magento Go:

http://www.magentocommerce.com/knowledge-base/entry/minimum-advertised-price/

Aheadworks has a Magento Connect module for this:

http://ecommerce.aheadworks.com/magento-extensions/minimum-advertised-price.html

The "hidden price" is to get around MAP (Minimum Advertised Price) policies, specifically with companies that enforce them - Bose, Apple, Monster, Beats Audio, etc.

From Wikipedia on MAP policies:

Minimum advertised price or MAP (also known as resale price maintenance, or RPM) is the practice of a manufacturer providing marketing funds to a retailer contingent on the retailer advertising an end customer price at or above a specified level. Such agreements can be illegal in some countries when members and terms in the agreement match predefined legal criteria.

For Magento - this is available natively in Magento Go:

http://www.magentocommerce.com/knowledge-base/entry/minimum-advertised-price/

Aheadworks has a Magento Connect module for this:

http://ecommerce.aheadworks.com/magento-extensions/minimum-advertised-price.html

Edit:

Magento Enterprise Edition has built-in MAP support:

In product detail admin:

enter image description here

In configuration settings System > Config > Sales:

enter image description here

Thanks to @davidalger for pointing this out.

1
source | link

The "hidden price" is to get around MAP (Minimum Advertised Price) policies, specifically with companies that enforce them - Bose, Apple, Monster, Beats Audio, etc.

From Wikipedia on MAP policies:

Minimum advertised price or MAP (also known as resale price maintenance, or RPM) is the practice of a manufacturer providing marketing funds to a retailer contingent on the retailer advertising an end customer price at or above a specified level. Such agreements can be illegal in some countries when members and terms in the agreement match predefined legal criteria.

For Magento - this is available natively in Magento Go:

http://www.magentocommerce.com/knowledge-base/entry/minimum-advertised-price/

Aheadworks has a Magento Connect module for this:

http://ecommerce.aheadworks.com/magento-extensions/minimum-advertised-price.html