Yes it is possible.
Try this way:
$this->helper('core/string')->truncate($product->getName(), 65,'...', $_reminder, false);
Here $product
is an object and 65
is letter count. You can try with increasing/decreasing it as per your need.
Hope this helps.
Ref: Take a look at this file/function
//code/core/Mage/Core/Helper/String.php
public function truncate($string, $length = 80, $etc = '...', &$remainder = '', $breakWords = true)
{
$remainder = '';
if (0 == $length) {
return '';
}
$originalLength = $this->strlen($string);
if ($originalLength > $length) {
$length -= $this->strlen($etc);
if ($length <= 0) {
return '';
}
$preparedString = $string;
$preparedlength = $length;
if (!$breakWords) {
$preparedString = preg_replace('/\s+?(\S+)?$/u', '', $this->substr($string, 0, $length + 1));
$preparedlength = $this->strlen($preparedString);
}
$remainder = $this->substr($string, $preparedlength, $originalLength);
return $this->substr($preparedString, 0, $length) . $etc;
}
return $string;
}